SIMON WAS THE “TO”
IN FARM-TO-TABLE AND
PRODUCE BECAME HIS
the 60s & 70s
"GOODIES" IS BORN
The 1960s and 70s were a time of conceptualizing, product testing, building vendor
relationships, and finding the best artisans in Texas and around the world. The demand for
Texas-made gifts became so big that a separate warehouse was needed at Christmastime to fill orders.
Ruth Goodman would create a temporary showroom displaying all the “goodies” available in the Goodman gift baskets. With a cup of coffee or hot chocolate, and a place to snuggle up and place your order, this business venture developed its reputation for fantastic customer service and unmatched product quality. It needed a name and naturally it was “Goodies from Goodman”
The year was 1916, and the city of Dallas, Texas was beginning to boom. Within the
city of bustling
railroads and first skyscraper west of the Mississippi, the Goodman patriarch, Simon Goodman had
just quit his job at a local candy company. The West was a place for dreamers and big ideas, and in
this city of innovation, Simon had an innovative idea.
Buying local corn from farmers, Simon sold it to his community in a single day. He followed that up with the plump, juicy tomatoes only the Texas sun can create. Simon was the “to” in Farm-to-Table, and produce became his passion.
A DALLAS STAPLE
As Dallas transitioned from the Oil Period to Mid Century, the Goodman family
produce business was thriving like the city around it. As one of the sole providers of fruits and
vegetables to restaurants, hospitals and grocery stores, Goodman was keeping the city fed with the
best of Texas produce.
Simon would pack his premium produce into baskets, overflowing with fresh fruit, and gift them to friends, neighbors and customers. The gift basket sensation was beginning to take off in America and Simon’s son Jack suggested offering these hospitable gifts for sale to fellow Texans. This idea would prove to be the future of the Goodman family name
SERVICE & UNMATCHED
the 1980s - 2000s
FLOWER CHILDERN &
GOODIES GOES NATIONWIDE
Gifting naturally lends itself to fresh floral, so in 1989 Goodies from Goodman
added a floral division to their growing business. Existing customers loved the addition, making
Goodies a one-stop-shop for all things gifts and gift-giving. With floral designs inspired by the
southwest and made for all occasions, customers could send the spirit of Texas no matter the gift
Goodies also began shipping their signature baskets all over the US, making gifting even easier for their loyal customers. Sending a Texas brisket to relatives in South Dakota had never been easier and the tastes and flavors of the Lonestar State could be shared with friends and family faraway.