It is a very rewarding experience for us to watch people's faces as we tour our fabulous 20,000 square foot facility in Dallas, Texas and explain how our family business got started!
The year was 1916.
Simon Goodman, our grandfather, was working for a candy company in Dallas and earning 10 cents an hour. He was an exceptionally hard worker and when his request for a raise was denied, he quit his job thinking his employer would surely beg him to return! A few days went by with no word from his former employer! Simon knew he would have to search for a new job.
Search for a new job.
In 1916, Simon didn't have the luxury of choosing the line of work he loved. He just knew he had to put food on the table and selling food came to his mind! He bought some corn, offered it for sale and sold every bit of it. In fact, he made more money in one day than he made in an entire week at his candy job! The very next day, he was rewarded with the same results from selling tomatoes. It was then, our grandfather realized that the produce business was where he belonged!
By the mid 1940's.
Jack Goodman, our father, was involved in the family produce business. He helped build the business into one of Dallas' largest wholesale produce companies. It was a thriving business specializing in delivering fruits and vegetables to restaurants, hospitals and grocery stores. On certain occasions, Simon would pack a basket full of fresh fruit and give to his neighbors, friends and customers. Our mother and father suggested that he offer these baskets for sale -- they would make great "get well", "thank you", "sympathy" or "happy holiday" gifts!
Another business is born.
By the 1960's, the produce business had gotten even bigger. This afforded our parents the time to further develop the concept of giving fruit baskets as gifts. Soon, the demand to send gifts of fruit became so big that a separate warehouse was needed each Christmas season just to fill the orders. Ruth Goodman, our mom, would decorate a showroom in the temporary buildings and display all of the "goodies" we had to offer. She created a very warm environment allowing customers to taste our products, offering them a cup of coffee and a place to sit down while they placed their Christmas orders. It became very clear to our parents that this new division of the family produce business deserved special attention! It didn't take long to come up with the name Goodies from Goodman!
The year was 1973.
The first year-round Goodies from Goodman retail store was opened in an exclusive neighborhood shopping center under the direction of Chuck Goodman. We carried the most beautiful fresh fruits and vegetables, fruit baskets, fine candies and gourmet foods from around the world. Our products were the very best and our service was second to none! Goodies from Goodman was fast becoming the place to shop for specialty foods and gift baskets.
In 1975, a catering division of Goodies from Goodman was created. This was a natural transition since we already carried fresh produce and other gourmet foods. We decided from the beginning to target the corporate customer -- companies who bring meals in for business. Word spread quickly about our catering service! Our customers were more than willing to give us a try since we did such great work on their gift baskets!
Another Goodman joins the business.
By 1978, Bobby Goodman had teamed up with his brother, Chuck, to run the family business. It was a perfect match from the beginning! Both of us grew up in the business -- we had the same desire to make Goodies from Goodman a real success! Year after year, our gift basket and catering business continued to grow as well as our reputation in the business community!
We were ready for the next step.
In 1989, we took our wonderful fruit baskets and added fresh flowers for a unique gift idea. That was the start of our floral division. With the client following we had and the ability to hire extremely talented people, we chose to add fresh floral and plant arrangements to our gift selections. We took a unique approach with our floral department and designed floral arrangements which included fresh fruit, bath & body products, chips & hot sauce, Godiva chocolates and other gourmet goodies! Goodies from Goodman became the hot new spot for flowers!
Gourmet Gift Baskets.
We've been doing it for years! Once a year we produce a beautiful catalog featuring our products! We've come a long way since the horse and buggy days!
Jack Goodman taught us to "Operate from the heart first and the pocketbook will follow". Ruth Goodman taught us to "Never cut corners... always deliver the very best"!
We run our business with these principles in mind. Goodies from Goodman customers are treated with utmost respect! We're fair - we're honest- we always do the right thing! When it comes to "getting your money's worth", no one does it better! Our floral and gift basket items are of the highest quality!
Our business is successful because we listened to our parents and grandparents. They had much to say about running the business -- they were great teachers! We promise to always deliver the uncompromising quality that you, our customer, have come to expect!
Bobby and Chuck Goodman